Seminar: Products, Interaction, Design – It’s all about designing experiences

Prof. Dr. Marc Hassenzahl, Folkwang University of Arts in Essen, Germany. February 26, 2013. Pufendorf Institute, Sölvegatan 2/Biskopsgatan 3, Lund. Lecture room on ground floor.  15 – 18.30

Instead of solely focusing on form, materiality, and instrumentality, designers and researchers now embrace emotion, story, and meaning. Through this, a good part of any (interactive) products becomes intangible – experiences created or mediated through the product. I argue that those experiences must be designed, too. They must become an explicit objective of design, not only an appreciated by-product. They must be even considered before the product. In this view, experiences are stories told through the product and the designer is foremost an author of those stories. Only after having outlined the desired emotional and cognitive content of an experience, the action involved, its context and temporal structure, we can start designing the product. And then, each and every detail (content, functionality, presentation, interaction) has to be scrutinized according to its potential to create or destroy the desired experience.

Creating and shaping experiences requires a profound knowledge of the psychology of pleasure, intrinsic motivation, happiness and well-being and expertise of putting this knowledge into action. This talk motivates Experience Design and highlights emerging themes as well as the consequences of pursuing these themes for the way future technologies will be.

See the HEX site for more information.

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