Corporate clients and applied anthropology

“Anthropology Inc. Forget online surveys and dinnertime robo-calls. A consulting firm called ReD is at the forefront of a new trend in market research, treating the everyday lives of consumers as a subject worthy of social-science scrutiny. On behalf of its corporate clients, ReD will uncover your deepest needs, fears, and desires.”

Read more about ReD, the consulting firm you met in the first course, and applied ethnography in the business world in this article in the magazine The Atlantic. Maybe this is the kind of work you want to do after graduation, or maybe it’s not?

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