Semester 1

  • TKA N08 Introduction to AppliedCultural Analysis, 7,5 credits

The course is an introduction to the practical uses of cultural analysis in both private and public organisations. It aims to provide the students with a common platform on which to build during the subsequent courses of the programme. A field study is carried out with the aim of developing skills used in the application of cultural analysis within various organisations.

MACA world

The MACA students come from all over the world!


  • TKA N09 Theoretical Traditions in the Humanities and Social Sciences, 7,5 credits

The course provides the students with in-depth knowledge of key issues concerning the philosophy of science and epistemology in research into the humanities and social sciences. Various epistemological perspectives within cultural analysis are studied in order to give students the possibility to identify and discuss epistemological aspects which are relevant to various approaches of cultural analysis. Current epistemological issues are also studied in a general historical context.

  • TKA N18  Strategies for Composing Cultural Analysis, 15, credits

The course provides the students with in-depth knowledge of key issues of cultural theory, methodology and ethics. Relevant research issues are identified and developed on the basis of changing lifestyles and everyday customs. In this manner, students acquire the instruments required to reflect critically on the applicability of cultural analysis, concerning, for example, the interlacing of culture, economy and the production of knowledge as well as the connections between regional, national and global levels.

MACA 14 celebrates the Chinese and Vietnamese New Year

MACA 14 celebrate the Chinese and Vietnamese New Year

Semester 2

  • TKA N15 Strategies for Cultural Analysis, 15 credits

The course builds on and develops the ability of the student to analyse cultural phenomena and social issues such as regionalisation and internationalisation, cultural heritage policies, ethics and health issues, consumer driven innovation and cultural diversity within specific social and cultural contexts. By applying different ethnographical methods, the student acquires knowledge of the various ways of approaching, delimiting and formulating issues of cultural analysis, leading to in-depth and strategic analyses from perspectives such as materiality, narrativity, discourse, ritual and symbolism.

MACA 13 rehearsing a client presentation

MACA 13 rehearsing a client presentation

  • TKA N16 Fieldwork and Project Managment, 15 credits

The course involves a field project which takes place in close cooperation with a private or public company or organisation. The course provides the student with knowledge of project design, project administration, basic economic facts and communication. Using this knowledge as a foundation, the student will be able to independently design, execute and present findings of a field project at a company or in an organisation. In addition, the ethical dimensions of field work are discussed as are which methodological strategies are best suited for given projects.

Project presentation, MACA 11

Project presentation, MACA 11

Semester 3

  • TKA N17 Understanding Organisations and Communication  through Work Placement, 15 credits

The course combines the work placement of the student with the study of organisations and communication in organisations. The ways in which the organisation manages and communicates aspects such as internal processes of change, diversity issues, internationalisation and cultural encounters as well as the ways in which applied cultural analysis affects and forms the current organisation are also studied. The student’s ability to apply insights of advanced cultural analysis and to translate them into forms of communication which are adapted to suit the communicative context of the organisation is also developed.

MACAproj 15e

MACA 15 in deep thoughts

  • TKA N14 Specialisation, 15 credits or elective courses, 15 credits

The course develops the student’s knowledge of cultural analysis by means of a specialised focus on, for example, organisational culture, leadership, strategic communication, cultural heritage, visual culture, diversity issues, internationalisation or another area deemed appropriate by the student in consultation with the course lecturer.

Semester 4

  • TKA M02 Master’s Thesis, 30 credits

The course consists of the composition of a degree thesis in which students demonstrate their ability to apply scholarly methods and develop new knowledge in the field of cultural analysis. Students autonomously identify a current area of research, formulate a research issue, collect and analyse his/her own empirical data, and present and communicate his/her research findings both orally and in writing. The degree thesis may be used either as grounds for further research or have a professional objective. The choice of discourse and presentation form of the thesis is determined by the student’s individual professional orientation.

Thesis seminar with MACA 13

Thesis seminar with MACA 13