Finally an update to this page!

There has been very few updates to this page lately. In fact there has been none… But now things are going to change!

Here’s a couple of pictures from last term when MACA Lund and MACA Copehagen visited an architects’ studio in Copenhagen. Among the staff is a former MACA student. Cultural analytical skills and perspectives can be applied in many areas.


Waiting at the corner. A sunny day in Copenhagen


How many cultural analysts can you squeeze in to an office? A lot!

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MACA students rebranding Lovice ice cream

LoviceFollowing previous successful projects carried by MACA students for the Healthy Marketing Team (HMT), an international consultancy, this year a team of five MACA14 students made a study of how to match the Swedish ice cream brand with its target market. After four months of hard work the students gave a presentation about the results in Ideon Science Park to the representatives of the project stakeholders (the HMT, BoFood and IKEA GreenTech) and introduced their vision of the brand including a prototype for a new ice cream package.

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