MACA students rebranding Lovice ice cream

LoviceFollowing previous successful projects carried by MACA students for the Healthy Marketing Team (HMT), an international consultancy, this year a team of five MACA14 students made a study of how to match the Swedish ice cream brand with its target market. After four months of hard work the students gave a presentation about the results in Ideon Science Park to the representatives of the project stakeholders (the HMT, BoFood and IKEA GreenTech) and introduced their vision of the brand including a prototype for a new ice cream package.

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