Find us on Facebook!

There have been very few updates for this page lately, due to various reasons. We have therefor decided to stop posting here and instead use our Facebook page. You find us at “Master’s Programme in Applied Cultural Analysis, Lund University”. Many of the MACA classes during the years since we started the programme in 2008 have or have had their own groups, which are sometimes closed. But this is the official page and it is open for all: previous, current and future MACA-students, as well as other curious and interested people. Welcome!



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Positions for doctoral students

Right now there are several positions for doctoral students that would be of interest for those of you who have graduated from MACA:

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Graduation 2013

IMG_7852_3000pxWe’re happy to present yet another group of Masters of Applied Cultural Analysis. Congratulations MACA11: Ludivine, Ian, Su-Won, Donna, Renata, Chris, Chi-Pei, Ivanche, Cecilia, Agne, Mary, Milda, Miriam, Kasia, Elin, Ashley, Stefan, Kristiina, George and Kaisu.

IMG_7896_3000px IMG_7881_3000pxThe ceremony took place in the assembly hall at the main university building on Monday June 10. It was held together with the department’s Swedish masters programme in ABM: archival sciences, library and information studies, and museology.

Afterwards we walked to the Department of Arts and Cultural Sciences for refreshments in the park together with friends and relatives.

Thanks to Cezara and Miriam from MACA12 for help with serving refreshments.

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Seminar: Products, Interaction, Design – It’s all about designing experiences

Prof. Dr. Marc Hassenzahl, Folkwang University of Arts in Essen, Germany. February 26, 2013. Pufendorf Institute, Sölvegatan 2/Biskopsgatan 3, Lund. Lecture room on ground floor.  15 – 18.30

Instead of solely focusing on form, materiality, and instrumentality, designers and researchers now embrace emotion, story, and meaning. Through this, a good part of any (interactive) products becomes intangible – experiences created or mediated through the product. I argue that those experiences must be designed, too. They must become an explicit objective of design, not only an appreciated by-product. They must be even considered before the product. In this view, experiences are stories told through the product and the designer is foremost an author of those stories. Only after having outlined the desired emotional and cognitive content of an experience, the action involved, its context and temporal structure, we can start designing the product. And then, each and every detail (content, functionality, presentation, interaction) has to be scrutinized according to its potential to create or destroy the desired experience.

Creating and shaping experiences requires a profound knowledge of the psychology of pleasure, intrinsic motivation, happiness and well-being and expertise of putting this knowledge into action. This talk motivates Experience Design and highlights emerging themes as well as the consequences of pursuing these themes for the way future technologies will be.

See the HEX site for more information.

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Ph.D. position in ethnology

Type of employment: Limit of tenure, Maximum 4 years
Extent: 100 %
Location: Department of Cultural Sciences, Lund
First day of employment: 1 September 2013
Official Records Number: HTPA 2013/43

The Deadline for receiving applications is 2013-03-01

Please note that as part of your application you must include a research project proposal of no more than 1500 words. In the proposal you should clearly define the objective of your doctoral research, and explain how it will contribute to the field of study you are interested in. In doing this you should relate your research objective to both past and ongoing research in your field of interest and indicate the theoretical perspective(s) you anticipate to work with. The proposal should also contain a methodological discussion and time table explaining how and along what time lines you shall conduct your research. Please note that the list of literature references that you include with your proposal are not counted as part of the 1500 word limit.

In order to obtain the application form for the position and to read more about what documents and information must be included in the application please follow this link (English) or this (svenska).

Click here to learn more about what is involved in doctoral studies in Sweden and Lund University.


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Organic Food and Photographic Images

Here’s two seminars that might be interesting for MACA students.

1) Thursday 31 January Jón Þor Pétursson, doctoral student in ethnology, presents his thesis project at Room 202, Kulturanatomen. The seminar lasts from 13-15. If you like to attend, send an e-mail to seminar leader Lars-Eric Jönsson to get the text that will be discussed: “Organic People. Organic Capital and the Co-Production of Organic Food”.

2) Wedenesday 6 February Dr Ilija Tomanic, University of Ljubljana, Slovenia, lectures on “Researching the Photographic Image”. This is is seminar arranged by the Department of Communication and Media and takes place 13-15 in The Faculty Club at the SOL-Centre. For questions, contact Tina Askanius.



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