maca

MASTER OF APPLIED CULTURAL ANALYSIS

What?

MACA – Master of Applied Cultural Analysis | 120 ECTS

MACA is ab innovative two-year programme that applies the tools of cultural analysis to the workplace, opening new career opportunities in both the public and private sector. It combines the resources of Lund University in Sweden and University of Copenhagen in Denmark – connected by a 45 minute commute across the Öresund Bridge.

This is a hands-on programme that will teach you how to conduct cultural analysis, solving concrete problems in corporations, public institutions and NGO’s. You will be trained in ethnographic field work, in organizing projects and communicating results.

You will be working in close contact with the job market, supported by cutting-edge university research known for shaping cultural analysis in Scandinavia. You will deal with questions like:

  • How are culture and economy intertwined in the analysis of new markets and consumer preferences?
  • How can cultural analysis contribute to processes of innovation?
  • How do processes of globalization and local lifestyles intersect in regional contexts?
  • How do the predicaments of cultural diversity challenge established concepts of ethnicity and class, gender and age?